Brand Manager

Job Description:

Position:        Brand Manager

Location:        Navsari

Experience:    7 - 10 Years

Industries:     Food

Responsibilities:   

• Develop and implement comprehensive brand strategies that align with business objectives, target audience preferences, and market trends in the QSR industry.
• Define and communicate the brand's positioning, personality, and value proposition to differentiate Ajay’s in the competitive marketplace.
• Conduct market research, consumer insights, and competitor analysis to identify opportunities for brand growth and innovation.
• Plan, execute, and evaluate integrated marketing and advertising campaigns to promote brand awareness, drive foot traffic to our outlets, and increase sales.
• Collaborate with internal marketing teams and external agencies to develop creative campaign concepts, messaging, and assets across various channels, including digital, social media, print, and in-store promotions.
• Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI and achieve campaign objectives.
• Work closely with culinary teams to develop and launch innovative menu items and promotions that align with brand positioning, customer preferences, and market trends.
• Conduct product testing, pricing analysis, and competitive benchmarking to ensure the profitability and success of new menu offerings.
• Drive menu optimization initiatives based on customer feedback, sales data, and market insights.
• Enhance the overall brand experience for customers across all touchpoints, including in-store, online, and mobile platforms.
• Develop and implement customer engagement programs, loyalty initiatives, and promotional activities to foster brand loyalty and repeat business
• Monitor customer feedback, reviews, and social media conversations to identify opportunities for improvement and address customer concerns proactively.
• Track and analyze brand performance metrics, including sales, market share, customer satisfaction, and brand health indicators.
• Generate regular reports and insights to senior management on brand performance, competitive landscape, and market trends.
• Identify key learnings and opportunities for optimization to drive continuous improvement and innovation in brand stratergies.    

Requirements:

•  Proven track record of minimum 3 Years in developing and executing successful brand strategies and marketing campaigns in a fast-paced environment.
•  Strong understanding of consumer behavior, market dynamics, and competitive landscape in the QSR industry.
•  Creative thinker with excellent communication, presentation, and project management skills.

Required Qualification: - BBA/MBA - Marketing

Salary :- Upto 18.00 LPA

If you are interested for this opening please send updated resume on same mail with following details.

Total No. of Years Experience :-

Current CTC :-

Expected CTC :-

Notice Period :-