Brand Manager
1 Nos.
84331
Full Time
7.0 Year(s) To 10.0 Year(s)
15.00 LPA TO 18.00 LPA
Marketing / Advertising / MR / PR
FMCG/Foods/Beverage
BBA / BMS - Marketing; MBA/MMS/MPM/PGDM - Marketing
Job Description:
Position: Brand Manager
Location: Navsari
Experience: 7 - 10 Years
Industries: Food
Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives, target audience preferences, and market trends in the QSR industry.
- Define and communicate the brand's positioning, personality, and value proposition to differentiate Ajay’s in the competitive marketplace.
- Conduct market research, consumer insights, and competitor analysis to identify opportunities for brand growth and innovation.
- Plan, execute, and evaluate integrated marketing and advertising campaigns to promote brand awareness, drive foot traffic to our outlets, and increase sales.
- Collaborate with internal marketing teams and external agencies to develop creative campaign concepts, messaging, and assets across various channels, including digital, social media, print, and in-store promotions.
- Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI and achieve campaign objectives.
- Work closely with culinary teams to develop and launch innovative menu items and promotions that align with brand positioning, customer preferences, and market trends.
- Conduct product testing, pricing analysis, and competitive benchmarking to ensure the profitability and success of new menu offerings.
- Drive menu optimization initiatives based on customer feedback, sales data, and market insights.
- Enhance the overall brand experience for customers across all touchpoints, including in-store, online, and mobile platforms.
- Develop and implement customer engagement programs, loyalty initiatives, and promotional activities to foster brand loyalty and repeat business
- Monitor customer feedback, reviews, and social media conversations to identify opportunities for improvement and address customer concerns proactively.
- Track and analyze brand performance metrics, including sales, market share, customer satisfaction, and brand health indicators.
- Generate regular reports and insights to senior management on brand performance, competitive landscape, and market trends.
- Identify key learnings and opportunities for optimization to drive continuous improvement and innovation in brand stratergies.
Requirements:
- Proven track record of minimum 3 Years in developing and executing successful brand strategies and marketing campaigns in a fast-paced environment.
- Strong understanding of consumer behavior, market dynamics, and competitive landscape in the QSR industry.
- Creative thinker with excellent communication, presentation, and project management skills.
Required Qualification: - BBA/MBA - Marketing
Salary :- Upto 18.00 LPA
If you are interested for this opening please send updated resume on same mail with following details.
Total No. of Years Experience :-
Current CTC :-
Expected CTC :-
Notice Period :-
Key Skills :
Company Profile
Company is into Leading fast --- provider.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.